The Task:

Create a Mobile App that enables everyone to take a ride-sharing ride safely.

The Strategy:

Understand if the market would pay for such a feature.  If so, build an organic audience, engage with audience to understand what features they’d like to see and ultimately create a revenue model that will sustain.

The Execution:

After building an organic audience, we learned that the audience had zero interest in safety but would like to see a ride-sharing price comparison feature.  We had to pivot and we created an awesome price comparison app with a safety component which made it a lot easier to educate the consumer that safety was needed as long as they did not have to pay for it.

Success:

We have 8000 downloads during our first few weeks of marketing with fantastic, engaging feedback.  Actively being used 1200 times per week.