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The Task

Brand is not existing, the audience does not relate to the product, the cost of the product is way too expensive and the packaging is not attractive.

The Strategy

Re-brand with a fun, energetic and young look and feel.  Source new apparel factories and apparel manufacturers do improve the overall quality of the product.  Re-design the packaging to make it more cost effective to increase the bottom-line profit.

The Execution

We helped create the perfect  brand that speaks to the right audience. Established a new manufacturing factory with a significant cost reduction. Set up a redundancy plan when the product takes off with volume or the factory is at capacity. We also finalized beautiful new packaging that displays the product in the proper setting for retail.

The Success

Ready to launch a successful CF campaign and accept orders from larger retailers because we have the right supply chain to handle growth.