We identify the key features of the audience most likely to purchase the product.
A product that elevates bed sheets and comforters to relieve pressure off your feet
With age, pain in toes and feet start to occur due to plantar fasciitis, restless legs or lifestyle.
We should target this audience focusing mostly on their age.
Ads should be associated with sleep comfort.
Age: 40+
Interests: Health & Wellness
According to the National Institute of Neurological Disorders, 20 million people in the U.S. suffer from some form of neuropathy.
Age: Peripheral neuropathy develops in people under the age of 20.
Language used in ads should be easy to target all ages.
Interests: American Diabetes Associates, Certified Diabetes Educator, World Diabetes Day
