Unchained
Unchained
Disc Golf

The plan for your first weeks

Five channels, one launch. This page is your reference through onboarding with Agency 53 — what we're building, when each piece starts, and how we work.

UNCHAINED DISC GOLF

We're excited to partner

Here's what to expect as we kick off the partnership between Unchained Disc Golf and Agency 53.

Our service offerings, what the first few weeks look like, and how your budget is allocated. Come back to this page any time during onboarding — it stays current as the work moves.

Strategy alignment

We start by understanding your goals so every channel works toward them.

Full transparency

Clear reporting and open communication every step of the way.

Built to scale

A foundation now that grows with you as results come in.

Our timeline

Three stages. Setup and alignment first, then every channel opens, then the programme runs and compounds.

Weeks 1–2
Setup and alignment
  • Onboarding
  • Account setup
  • Strategy alignment
  • Content calendar development
Weeks 2–3
Channels open
  • Initial content creation
  • Initial influencer outreach
  • Initial affiliate outreach
  • Initial B2B outreach
  • Initial guerilla campaign development
Week 4+
Running and scaling
  • Ongoing content creation
  • Influencer management
  • Affiliate management
  • B2B management
  • Guerilla campaigns underway
Owned audience

Organic social & boosted posts

No one wakes up in the morning and says “I can't wait to be sold to.”

Our goal

Customers see Unchained Disc Golf and immediately say “I need that.”

Our process

  • Be different Unchained is the quiet, indoor disc golf skill-building training aid.
  • Create remarkable experiences Make disc golfers excited about practicing indoors and off season.
  • Always plus the experience Help disc golfers improve through skill-building content.
Borrowed audience

Influencer marketing

The best influencers are the ones with dedicated followings who drive engagement through true passion and ambassadorship.

Our goal

Partner with trusted micro-influencers within the disc golf community who will create engaging content featuring Unchained.

Our process

  • Identify popular content creators within the disc golf space.
  • Prioritise influencers who are already posting about training aids.
  • Establish mutually beneficial partnerships: influencers get a great product to make content about, and Unchained gets engagement and new audiences.
Sellers

Affiliate marketing

The more marketplaces and salespeople you have, the better off you'll be.

Our goal

Create an expansive network of affiliate partners who will market and sell Unchained Disc Golf directly to their customers.

Our process

  • Create a win-win system between us and affiliates.
  • Give creators a reason to consistently post and promote Unchained.
  • Phase 1 Build the affiliate community.
  • Phase 2 Activate TikTok Shop affiliates.
Retail

B2B sales

Make every store want to say “We sell Unchained here.”

Our goal

Establish lasting relationships with disc golf stores looking to sell Unchained to their customers.

Our process

  • Prioritise forming partnerships over sales.
  • Showcase to stores how customers will benefit from Unchained.
  • Boost offseason sales.
In person

Guerilla marketing

Boots on the ground. Whatever it takes.

Our goal

Boost visibility and drive sales through in-person and non-traditional strategies.

Our process

  • DISC East January 2027.
  • In-store experiences and pop-up demos.
  • UGC challenges.
  • Sticker bombing at disc golf courses.
  • Community hub development and management.
  • Sponsorship opportunities.

Thank you

Unchained Disc Golf & Agency 53 partnership. Next up: account setup and the strategy alignment call.

Questions during onboarding? Reach your Agency 53 team any time.