No product to show yet
Purrlavator is still in development through the 52Launch Accelerator Program, with no physical product to show buyers.
case study · purrlavator
proving market demand for an accessible litter box lift before launch.
Purrlavator is still in development through the 52Launch Accelerator Program, with no physical product to show buyers. A 7-week paid social test on Meta and TikTok, built on AI-generated product video, showed whether its target customers would click.
paid social market test
Meta + TikTok ads
AI-generated video
Sep 9 - Oct 26, 2026
≈ $3,500 spend
17,962
website sessions from a product that does not exist yet
$0.19
cost per website session
97%
of sessions on mobile devices
THE TARGET CUSTOMERCat owners with limited mobility, arthritis or back pain
a seven-week paid social test gave Purrlavator early proof of demand.
- CLIENT
- Purrlavator, an accessible litter box lift in product development
- PROGRAM
- 52Launch Accelerator Program
- OBJECTIVE
- Test whether Purrlavator's target customer resonates with the product concept and design
- APPROACH
- Paid Meta and TikTok ads using AI-generated product video
- TIMELINE
- September 9 - October 26, 2026 (48 days)
- BUDGET
- Approximately $3,500 total ad spend
Platform-reported campaign data (Meta, TikTok, website analytics), September 9 - October 26, 2026. Spend is approximate.
THE PRODUCT
the product
Purrlavator takes the bending and kneeling out of litter box cleaning.
A one-button mechanism raises the litter box to a comfortable height, so owners can keep a hygienic space while staying comfortable and safe.
01
People with limited mobilityDaily cleaning without strain
02
Elderly cat ownersStay independent with their pets
03
Anyone with arthritis or back painNo more bending or kneeling
before investing further, the client needed proof that target customers want Purrlavator.
Will the right people care?
Will cat owners with mobility limits, arthritis or back pain resonate with a one-button litter box lift?
Signals of future viability
Reach, video engagement, link clicks and website sessions as signals of future market viability.
AI-generated product video let us test real demand before a prototype existed.
1
Visualize
Produced AI-generated video showing what Purrlavator will look like and do.
2
Advertise
Ran paid ads on Meta (Facebook and Instagram) and TikTok.
3
Drive traffic
Sent interested viewers to the Purrlavator website.
4
Measure
Tracked reach, engagement, clicks and sessions to gauge viability.
GOAL
Track metrics and engagement data to gauge the future market viability of Purrlavator.
about $3,500 in ads turned 840,000+ impressions into nearly 18,000 site visits.
840,232
Paid impressions
Meta 96,340 + TikTok 743,892
20,406
Ad clicks
Facebook, Instagram and TikTok
17,962
Website sessions
17,485 on mobile devices
≈ $3,500
Total ad spend
September 9 - October 26
≈ $4.17
Cost per 1,000 impressions
Spend ÷ combined impressions
≈ $0.19
Cost per website session
Spend ÷ total sessions
Combined totals sum Meta and TikTok; ad clicks = Facebook link clicks + Instagram link clicks + TikTok clicks. Cost metrics use approximate spend.
Meta reached nearly 80,000 people, and video plays tracked close to impressions.
79,601
People reached
Unique accounts that saw the ads
96,340
Impressions
About 1.2 impressions per person reached
90,359
Video plays
Equal to 94% of impressions
WHY IT MATTERS
The AI-generated video held attention: almost every Meta impression resulted in a video play, showing the concept was compelling enough for viewers to watch rather than scroll past.
Facebook drove most Meta traffic, and both platforms sent about 1 in 10 viewers to the site.
| Metric | ||
|---|---|---|
| Views | 163,625 | 26,974 |
| Viewers | 75,032 | 16,243 |
| Content interactions | 362 | 301 |
| Link clicks | 7,744 | 1,705 |
| Link clicks per viewer | 10.3% | 10.5% |
9,449
Combined Meta link clicks
Facebook generated 82% of them, while Instagram matched its click-through rate with a smaller audience and more interactions per viewer.
Link clicks per viewer = link clicks ÷ viewers. Platform-reported data, September 9 - October 26, 2026.
TikTok supplied 89% of impressions, while Meta delivered 46% of clicks.
743,892
TikTok impressions
10,957
TikTok clicks
1.5%
Click-through rate
Click-through rate = clicks ÷ impressions. Meta clicks = Facebook + Instagram link clicks. Shares of 840,232 impressions and 20,406 clicks.
ads drove 17,962 website sessions, 97% of them on mobile devices.
97%
mobile
17,485 of 17,962 sessions
17,485 of 17,962 sessions came from mobile
Matching the in-feed, mobile-first nature of Meta and TikTok video ads.
Sessions equal 88% of ad clicks
So most people who clicked stayed long enough to load the site.
About $0.19 per session
Makes paid social a cost-efficient channel for driving pre-launch interest.
Sessions ÷ 20,406 combined ad clicks. Cost per session uses approximate $3,500 spend. Website analytics, September 9 - October 26, 2026.
the campaign proved there is a market for Purrlavator among its target customers.
The test was a massive success. Real people in Purrlavator's target audience watched, clicked and visited the website in large numbers for a product shown only through AI-generated video.
Validated demand
20,406 ad clicks and 17,962 site visits before launch.
A proven channel mix
TikTok for low-cost reach, Meta for high click-through.
A mobile-first launch
97% of website sessions came from mobile devices.