Other invention companies' model is straightforward: They help you file a patent and then present your idea to companies that might want to license it. If a company bites, you get a royalty deal – a small percentage of sales – while they handle everything else. It's a hands-off approach that sounds appealing on paper.
52 Launch operates completely differently. As a manufacturer, the goal is to take a product from initial concept all the way to revenue – design, prototyping, branding, website, social media, and the product itself in your hands, ready to sell. As the client, you own your product, and you own your business.
Quintero's decision to make the switch to 52 Launch after nearly a quarter century says a lot: "I came here because we can actually produce the product for a client. I want to work with entrepreneurs – from the sketches, to the drafts, to the social media, to the website, to having the product handed over where they're actually selling it. Beginning to end."
The alternative to invention companies – manufacturing and selling your own product – is harder. There's no question about that. But it puts you in the driver's seat.
"You control your destiny with your product," Quintero said. "Our job is to give you a fully functional, sellable product to take to your market. Where you have passion. Where you're talking to a team. You're looking at molds, you're looking at every piece of this product and making decisions with the team. It is so fulfilling."
At 52 Launch, clients work directly with designers, engineers, graphic artists, and marketing specialists under one roof – No handoffs to outside companies.
52 Launch is selective and doesn’t take on every product – or every entrepreneur.
"We won't take a product on that we can't do," Quintero said. "The product has to be something sellable. We're manufacturers and we want to keep manufacturing."
That selectivity is part of 52 Launch’s value proposition. 52 Launch is fully invested in your success because that is the most mutually beneficial model. "We make our money on the back end," Gonyea said. "Huge difference."
For entrepreneurs who want a licensing deal and have no interest in running a business, other invention companies remain a legitimate option. Just know what you're getting into.
When asked what single piece of advice he'd give every inventor, Quintero didn't hesitate: "Your idea is a business. It is a business. You have to treat it as a business."
Too many people hand their idea to someone else and expect the dream to unfold automatically. It doesn't work that way. Whether you're pursuing a license or launching your own product, there is work involved and details matter. That one little screw that seems insignificant in the early stages can cost serious time and money once you're in production.
Gonyea echoed the sentiment with an analogy every sports fan can appreciate: "If you're batting .300 in baseball, that means you've succeeded three out of ten times. Most people would say you failed seven out of ten. Same thing being an entrepreneur. If you're not failing, you're not learning anything."
If you want to own your product, build an asset, and have something you could grow and sell someday, then 52 Launch is built for that journey. 52 Launch brings manufacturing, design, marketing, and sales support under one roof so that you're never doing it alone.
The key is knowing which path you're actually on.
Ready to turn your product idea into a reality and get it to market? Contact us today at 52 Launch to get started.