How to Grow From Break Even to Profits

We’ve all heard the phrase “You have to spend money to make money.” But when exactly does spending money stop and making money begin? Let’s discuss what is needed to get your business on the path to profits as quickly as possible. 

Go-To-Market vs. Get-To-Profits

Creating a product is a significant achievement on its own, but creating a business is a whole different ballgame.

Far too often, we see products that could be dominating the market struggle to simply break even. If you look at 10 nearly identical products on the market, it’s possible that one or two of them are actually profitable. Their success has nothing to do with superior design or functionality, but rather is due to the strategies behind them – Strategies that the consumer rarely sees. The highest earning products tend to have the best marketing tactics to ensure that they’re reaching their target audiences, the most effective manufacturing systems so that they never run out of inventory, and above all, possess the entrepreneurial mindset necessary to adapt to any change in the marketplace.

Here at 52 Launch, our primary goal is to develop long-term, profit-generating products. And we understand that achieving this means giving entrepreneurs the knowledge and tools they need to grow and scale their businesses for years to come.

The Right Process Makes All The Difference

Let’s rewind for a sec. Before profits, before product launch, there’s a crucial first step to getting started: Choosing the right partners. In order to develop a great product that makes money, you need:

• A design team that sketches, renders, and develops polished CAD files for your product, setting the stage for what’s to come
• A prototyping team that brings your product’s design to life with an emphasis on user experience, functionality, and aesthetics
• A manufacturing team that oversees quality control, mass production, and shipping to ensure that your inventory is always where it needs to be
• A marketing team to develop market research, logo, branding, storytelling, photo/video and social media content creation strategies that set your brand apart

In a perfect world, these steps don’t run consecutively, but concurrently. The design process should be done with manufacturing in mind, the UX insights learned through prototyping can inform marketing strategies, and branding should influence the designs, thus completing the full product development circle.

Going à la carte and finding a new team for every step of this process is an easy way to spend a lot of money and run into tons of miscommunication, but there’s a much better way:

The 52 Launch Accelerator program. (See: The Accelerator Program Explained)  

How 52 Launch Creates Successful Businesses

The 52 Launch Accelerator program is a proven framework to get businesses on the right track for sustained growth. Our goal is to partner with promising entrepreneurs and grow with them from product development all the way through manufacturing and beyond. Here at 52 Launch, we handle every aspect of the product lifecycle, making it significantly more efficient and less expensive compared to à la carte services.

More than simply creating products, however, we create business leaders. Our aim isn’t to make an item and be done with it, we truly want to help entrepreneurs grow and scale their businesses long after launch. As part of our Accelerator program, we educate our clients on what it means to run a successful e-commerce business and provide them with the tools and resources to do so. Through this model, we ensure that clients sell out of their first production order and start working on their second as quickly as possible.

Ready to turn your product idea into a reality and get it to market? Contact us today at 52 Launch to get started.