Why There's Never Been A Better Time To Launch A Product

We're living in what economists call the maker economy: Where the barriers between "I have an idea" and "I have a product" have never been smaller. Technology and manufacturing have collapsed what used to take years into just a matter of weeks and a fraction of the cost.

Here's how you can get started making your product, and your entrepreneurship dreams, a reality today.

1. R&D Is Now DIY

Nearly every large company has quietly dismantled its research and development department over the last several years. R&D is an enormous investment, and in today's environment, corporations simply can't afford to fail. And so they simply stopped.

That vacuum is now yours to fill. The innovation that used to happen inside corporate walls is happening inside homes. Individual sellers now make up roughly 80% of Amazon's marketplace and Etsy is 100% individual contributors. The shift is already well underway and you just need to decide if you're part of it.

2. Creating A Product That Makes Money While You Sleep

We live in a two-income economy in which most households need two earners just to stay afloat. But what if there were a third stream of revenue that didn't require you to show up? A product you created can sell at all hours of the day, even when you're at your day job or fast asleep.

A child costs roughly a million dollars to raise over a lifetime, and there's no financial return. A product can start generating meaningful revenue within a year and keep compounding from there. That becomes a serious argument for building multiple streams of income, and products are one of the most powerful ways to do it.

3. Convenient & Problem-Solving Products Win Every Time

Beyond the maker economy, today's market has one overriding driver: Convenience. People are busier than ever and will gladly pay for anything that saves them even a little time or effort. 

You can make your own clothes and you can grow your own food, but chances are that you don't because you pay for the convenience of someone else doing it. Industries such as lawn care, meal delivery, and home services are booming precisely because time is the scarcest resource people have.

So if you're searching for a product idea, start here: What do people not want to do anymore? Find the answer to that question, build something that solves it, and you have a home run product.

The Only Thing Left To Do Is Start

The formula is straightforward, even if the execution takes work: Find an idea that comes with a solution, that people want, need, and will pay for. The tools, platforms, and customers all exist - The only missing ingredient is you.

Ready to turn your product idea into a reality and get it to market? Contact us today at 52 Launch to get started.