"Jared has been great, seeing us through a couple of (now issued) patent applications and a major IP sale. Very reasonable and approachable with better service than the larger firms we've worked with."
Marc
Jared Goff is a patent and trademark attorney with decades of experience. He represents individuals, small businesses, and startup companies. Jared focuses on preparing and prosecuting trademark applications as well as patent applications for consumer products, mechanical inventions, and software inventions. Jared also counsels with clients, negotiates agreements, and prepares opinions on intellectual property issues.
Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.
Turning a great idea into a successful product takes more than creativity—it requires a thoughtful intellectual property strategy. As a registered patent and trademark attorney, Jared Goff helps inventors, entrepreneurs, and businesses protect their innovations and brands so they can move forward with confidence.
Working with clients across a wide range of industries, Jared assists with patent and trademark matters, helping innovators secure valuable intellectual property rights while avoiding common legal pitfalls. His experience spans technologies ranging from software and computer-related inventions to mechanical systems, consumer products, and product designs.
Jared has practiced intellectual property law for more than two decades and has represented clients through every stage of the innovation process—from evaluating new ideas and filing applications to navigating examination before the United States Patent and Trademark Office. He has also been involved in intellectual property disputes and has gained significant insight into how patents and trademarks are enforced and challenged.
Before founding his own intellectual property practice, Jared worked at several respected intellectual property law firms, giving him extensive experience serving inventors, startups, and established companies.
After graduating with highest honors from Brigham Young University’s J. Reuben Clark Law School, Jared served as a law clerk to Judge Randall R. Rader at the United States Court of Appeals for the Federal Circuit—the court that hears patent appeals from across the country. This rare experience provided valuable insight into how patent and trademark issues are analyzed and decided at the appellate level.
Jared also holds a degree in Mechanical Engineering from Brigham Young University, giving him a strong technical foundation that helps him understand complex inventions and communicate them effectively in patent applications.
Jared provides strategic intellectual property guidance, including:
• Patent preparation and prosecution
• Utility patent applications
• Design patent applications
• Trademark applications and registration
• Intellectual property counseling
• Patentability and infringement analyses
• Portfolio development and protection strategies
As both a patent attorney and an inventor, Jared understands the excitement, challenges, and investment involved in bringing new products to market. His goal is to provide practical, personalized guidance that aligns with each client’s business objectives. Jared can help you take the next step toward protecting and maximizing the value of your ideas.
Schedule a free consultation with Jared to discuss your invention, brand, or intellectual property strategy.
"Jared has been great, seeing us through a couple of (now issued) patent applications and a major IP sale. Very reasonable and approachable with better service than the larger firms we've worked with."
Marc
"Goff Law helped us get the trademark for. our new business. Super organized and reasonable price. Would highly recommend."
Ryan
"Jared is AWESOME! He helped us navigate an overwhelming David vs. Goliath situation with a large corporation. Jared walked us through the steps we needed to take. As a result, the issue was resolved and everything turned out well. I wouldn't hesitate to recommend Goff IP Law to anyone dealing with an intellectual property issue!"
Robb
Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond the patent to bring the product to real users: product development, branding, prototyping, and go-to-market strategy.
The US operates on a first-to-file system, meaning whoever files first gets priority rights. In competitive fields where multiple innovators might be solving the same problem, filing as early as possible becomes crucial for securing your invention rights.
You have only 1 year from any public disclosure to file your patent application, or you lose your rights forever. Be extremely careful about presentations, publications, or detailed discussions without NDAs - even university presentations can invalidate your patent rights.
Many inventors underestimate provisional applications, but inadequate descriptions can lead to loss of priority rights. Be as detailed as possible - if you don't adequately describe your invention, you're not entitled to the filing date as your invention date.
Expect your first patent office response 18 to 24 months after filing. Rejections are normal: over 90% of applications receive initial rejections. Plan for multiple rounds of responses and amendments during prosecution.
File patents on innovations that create competitive moats, not just any invention. Focus on high-leverage opportunities that add real value to your company: each patent should be a strategic asset that supports your core value proposition and fundraising goals.
Comprehensive patent protection guarantees ownership of your idea and seals your competitive advantage in the market
Leverage the 52Launch team's expertise to transform your protected ideas into products that sell while you sleep
Your idea needs to be both protected and commercialized. By working with a trusted patent attorney and 52Launch you'll unlock a team that can do both.
From early stage idea to product on shelves, we'll be there every step of the way to build a business around your product.
Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.
Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.
Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.