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Cork Maloney LLP & 52Launch

File your intellectual property with Cork Maloney - and bring it to life with 52Launch.

Sarah Cork protects great brands. 52Launch brings them to market.
Together, we guide entrepreneurs from protection to profit.

Meet Your Expert Team

Sarah_Cork_Headshot

Sarah Cork

Registered Patent Attorney • Cork Maloney LLP • Santa Monica, CA

Dr. Sarah Cork is a partner and registered patent attorney at Cork Maloney who works with companies ranging from startups to global enterprises. In addition to patent prosecution and strategic IP counseling, she is active in Southern California’s startup ecosystem through investor diligence work and serves as an advisor and mentor to incubators and accelerators supporting early-stage life sciences companies.

 

Peter Drakulich

Peter Drakulich

Founder • 52 Launch

Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.

 


More about Cork Maloney LLP

Cork Maloney is an intellectual property firm that works with companies at multiple stages of growth, including startups and small businesses developing and protecting new technologies. Its attorneys advise clients on patent prosecution, IP strategy, freedom-to-operate issues, licensing, and other questions that can become important as an invention moves from an early concept toward a commercial business.

For early-stage founders, the firm brings experience not only in obtaining intellectual property protection but also in evaluating how that protection fits into broader business objectives. Sarah Cork, in particular, works closely with clients to develop IP strategies around both immediate and long-term goals and has significant involvement with startup investors, incubators, and accelerators.

The firm’s technical experience is especially strong in life sciences and other complex technologies, including medical devices, diagnostics, circuitry, telecommunications, and related fields. While its practice is not primarily positioned around general consumer-product inventors, its combination of patent prosecution, technical depth, and experience advising startups can make it relevant to founders developing technically sophisticated physical products.

Make your Patent Work for You

Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond the patent to bring the product to real users: product development, branding, prototyping, and go-to-market strategy.

5 Things to Know Before Working with a Patent Attorney and Bringing Your Product to Life

1. File Early - The First-to-File System is Critical

The US operates on a first-to-file system, meaning whoever files first gets priority rights. In competitive fields where multiple innovators might be solving the same problem, filing as early as possible becomes crucial for securing your invention rights.

2. Avoid Public Disclosure Traps

You have only 1 year from any public disclosure to file your patent application, or you lose your rights forever. Be extremely careful about presentations, publications, or detailed discussions without NDAs - even university presentations can invalidate your patent rights.

3. Provisional Applications Must Be Detailed

Many inventors underestimate provisional applications, but inadequate descriptions can lead to loss of priority rights. Be as detailed as possible - if you don't adequately describe your invention, you're not entitled to the filing date as your invention date.

4. Understand the 18 to 24 Month Timeline

Expect your first patent office response 18 to 24 months after filing. Rejections are normal: over 90% of applications receive initial rejections. Plan for multiple rounds of responses and amendments during prosecution.

5. Align Patent Strategy with Business Strategy

File patents on innovations that create competitive moats, not just any invention. Focus on high-leverage opportunities that add real value to your company: each patent should be a strategic asset that supports your core value proposition and fundraising goals.

Why Work with a Patent Attorney

and 52 Launch?

Protect Your Idea

Comprehensive patent protection guarantees ownership of your idea and seals your competitive advantage in the market

Turn Patents Into Revenue

Leverage the 52Launch team's expertise to transform your protected ideas into products that sell while you sleep

Partner With Experts

Your idea needs to be both protected and commercialized. By working with a trusted patent attorney and 52Launch you'll unlock a team that can do both. 

End-to-End Collaboration

From early stage idea to product on shelves, we'll be there every step of the way to build a business around your product.


Products Patented

and Developed

eggmazing
Eggmazing Egg Decorator

Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.

KlockItGolf
KlockItGolf

Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.

lava lunch
lava lunch

Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.


Trusted by amazing companies

iPupPee
Chute21_logo
FlavrQ
StackTrax
DRIPKIT
Flora+on+the+Medorah
Vodka+Vault
Trusted by amazing companies
Trusted by amazing companies
Bioactive
Trusted by amazing companies
WineGrasp
BlinkerVest
PanelHook
SkiGripz
StrideCheck
Utensils
Stynkeez logo
Zippie Pulls
BurrFur
Alpha QuickFind
The Neat Net
PuttyKing
Slider Seal
SafeME
ToetalLift
HurtSkurt
MistiBrush
Baby+Ease
SprayErase
Wizzard Wiper Covers
Sunbright Nightlight
Snapistem
FlagnGo
Vital Trio
MyPeacefulMind
Guardeon

Want to Learn More About How We Work?