The Eggmazing Egg Decorator uses a patented unique spinning action to create colorful designs on Easter eggs.
what we did.
Product Design
Strategy
Packaging
Sourcing
where we began.
The creator of Eggmazing came to us with a rough 3D model and description of the product, but the designs were not ready for mass production.
the challenges.
We had to work with our design team and engineers to create a design that could be mass-produced in a factory, while being as cost-effective as possible. The major complications were the geometry of the design and its electronic components that the inventor had limited experience with.
the solutions.
We went through many design iterations to bring down the cost of manufacturing without compromising the key features of Eggmazing. In addition to getting multiple quotes for materials, manufacturing, and shipping in order to make the initial product launch cost as little as possible. Mass production then took place with a factory overseas that created the product and the custom packaging.
the outcome.
Due to the efforts of 52Launch to make the design as manufacturer-friendly as possible, the client had leftover funds that went towards marketing. Eggmazing has gone viral several times throughout the last few years. Over a few weeks span, Eggmazing sold more than 55 million units and has gone on to cement itself in the celebration of Easter.
Since its creation, Eggmazing has been featured on Buzzfeed’s “29 Products I Don’t Understand How You’ve Lived Your Whole Life Without,” CBS Morning Deals, Khloe Kardashian and Kylie Jenner’s Easter Celebration, Today Show’s 2022 “Hoppy Easter” segment, USA Today’s List “27 Adorable and Fun Easter Gifts for Kids,” and Good Housekeeping’s List “41 Easter Gifts for Kids, from Babies and Toddlers to Big Kids”
