case study

GumGenii.

GumGenii is an incredible tool that can be used anywhere to provide relief to those with gum inflammation.

With regular use, GumGenii can help gum discomfort by bringing swelling down.

WHAT WE DIDProduct DesignBrandingStrategyWebsite DesignSourcingMarketingPackaging
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01 · WHERE WE BEGANThe GumGenii thermal gum-relief device

where we began.

The client came to 52Launch with the idea of creating a product that promotes gum health with the simple concept of using thermal therapy.

where we began

initial models.

what we did
02 · THE CHALLENGES

the challenges.

Our design team faced the challenge of the health concerns that the product would need to pass in order to be both safe and effective.

03 · THE SOLUTIONS

the solutions.

The marketing team did extensive research on protocols and health considerations associated with thermotherapy for gum relief. By examining thermotherapy methods, potential benefits, and any associated health concerns, the design team was able to use this information to create an accurate and valuable product.

04 · the outcome

the outcome.

GumGenii is currently being sold at gumgenii.com.

The GumGenii website shown on a laptop and phone

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