Best-in-class engineering delivers a three-piece modular paddle board/kayak hybrid: the first of its kind. With more stability than an inflatable board, and more storability than a hardtop board, the Challenger blows the competition out of the water. This unique watercraft revolutionizes the watercraft space and is fit for all experience levels.
Marketing
Website Design
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The client came to 52 with a product that was already beautifully designed and manufactured, but needed a strong launch campaign to drive demand.
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Our marketing team identified the target audience and developed a visual story to bring the brand to life.
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On location, our content creation team was able to capture stunning videos and photos that spoke to the true essence of the Challenger board. This helped create a narrative that was able to resonate with their target audience through a new website and digital campaign across social media.
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With their new campaign, Innovo+ has now launched their marketing campaign and website.
