the challenges.
Our design team faced the challenge of creating cost-effective bag designs that were manufacturable at mass quantity.
case study
Lava Lunch.
Lava Lunch is an insulated lunch bag with microwavable heat packs that helps keep food warm for up to 5 hours.
Pack what you never could before - grilled chicken & vegetables, leftover lasagna, veggie burgers, even burritos - all kept warm and delicious.
WHAT WE DIDProduct DesignBrandingStrategyWebsite DesignSourcingMarketing
01 · WHERE WE BEGAN
where we began.
The creator of Lava Lunch is the mother of two children who struggled with severe food allergies. Pre-made school lunches were not an option for her; she wanted her children to have a warm lunch while being healthy and safe. The client was stuck trying to find a manufacturer for the insulated bag and the patented Lava Rocks.
the solutions.
After a long and thorough search, our team found a set of manufacturers who could do both components of Lava Lunch, the bag and the Lava Rocks, then assemble them together before shipping. Since it was a complicated product, we worked with both manufacturers to bring down the minimum quantity in order to complete the first round of sales.
the outcome.
Due to the initial success and cost-saving efforts, the client was able to place a large production order and continue to grow the product.
Currently, Lava Lunch sells a few hundred units every week on Amazon and on lavalunch.com.
