When you're developing a new product, one of the biggest questions you might have is whether you need a patent to launch your business. Patents can provide significant benefits, but they are not always necessary for every product. In this article, we will explore the pros and cons of obtaining a patent, the stages at which you should consider it, and how to go about securing one.

Join us for a deep dive into industrial design as we discuss the role of industrial designers, the focus on problem-solving over product creation, and the importance of honesty in design. Gain insights from industry experts in this thought-provoking podcast episode.

In this episode: Jalen is chatting with 52’s very own graphic designer Jess about the importance of a great logo and how to use best practices to create your own. Stick around until the end for a crash course in color psychology, and to find out why Jess recommends creating your logo in black and white before trying colors.

Welcome to Season 2 Episode 2! This episode is hosted by our Digital Marketing specialists, Sarah and Jalen! Brace yourself for insights, strategies, and a roadmap that takes you beyond the conventional limits of digital marketing. We're not just observers; we're architects of the digital landscape, shaping trends before they even emerge.

Welcome to Season 2 Kickoff! 🚀 In this episode, join us for a deep dive into the impact of holidays on businesses. Discover essential insights, strategies, and tips to navigate the holiday season successfully. If you're ready to boost your small business marketing game and make the most of the 2023 holiday season, you're in the right place!

In this episode: Dan & Peter sit down to discuss the importance of having confidence in your product idea and how to fund your dream.

In this episode: Dan & Peter sit down to discuss the importance of having confidence in your product idea and how to fund your dream.

In this episode: Peter sits down with Ahmad Arash to discuss his product Gum Genii. Gum Genii is a thermotherapy device recommended by dentists for managing and improving periodontal diseases such as gingivitis. Gum Genii helps bring relief to gum inflammation and tenderness, receding gums, and sensitivity, and bleeding gums. It does this by increasing the blood flow and oxygen to gum tissue in conjunction with good oral hygiene habits and dentist checkups.

In this episode: Peter sits down with Doreen Raftery and discusses her product, KlockITGolf, which helps golfers perfect their swing, increase their consistency and improve their performance. Doreen came up with the idea for her product during the pandemic when just starting out in golf, and shares insight on her process along with details of our involvement in bringing her product to market.