Developing a high-quality product that meets customer expectations and succeeds in the marketplace with high sales growth is challenging. It requires a significant amount of time, effort, and expertise. The amount of money required to launch a product can also vary depending on product complexity and the scale at which you wish to manufacture and sell the product. It includes everything from industrial design and rapid prototyping to marketing and selling on Amazon.

In this episode: Jalen is chatting with 52’s very own graphic designer Jess about the importance of a great logo and how to use best practices to create your own. Stick around until the end for a crash course in color psychology, and to find out why Jess recommends creating your logo in black and white before trying colors.