Unshrink your sweater, scarf, gloves, blankets, dresses, socks, etc. The solution will safely bring the fibers back to their original state with a fresh linen scent.

Packaging

Sourcing

Strategy

  • Nate Barbera and Desiree Stolar are Harvard graduates who went onto SharkTank to get Unshrinkit funded. After being backed by Mark Cuban, the company went on to blow up. They came to 52Launch hoping to get new packaging and decrease their price per bottle.

  • The plan was to source cost-effective packaging overseas while working with domestic chemists to mass-produce the formula.

  • After designing and sampling many different packaging types, we settled on the classic Unshrinkit container. In addition, we found a cost-effective chemist to mass produce the formula domestically, then package the product.

  • Unshrinkit sells dozens of units daily. It continues to save beloved sweaters for thousands of people all over the world every year.

Since its creation, Unshrinkit has been featured on:

Shark Tank

Boston Magazine

The Henry Ford Innovation Nation

Good Housekeeping

NECN New England’s News Station

gia Global Innovation Awards Home & Housewares Product Design Excellence

You can buy the wardrobe savior on the Unshrinkit website and Amazon.