the challenges.
Our team faced the challenge of creating cost-effective packaging that could safely and effectively hold the Unshrinkit formula.
case study
Unshrinkit.
Unshrinkit is a solution that safely brings the fibers in cloths back to their original state with a fresh linen scent.
It can unshrink your sweaters, hats, gloves, blankets, scarfs, shirts, dresses, socks and more.
WHAT WE DIDPackagingStrategySourcing
01 · WHERE WE BEGAN
where we began.
Nate Barbera and Desiree Stolar are Harvard graduates who went onto SharkTank to get Unshrinkit funded. After being backed by Mark Cuban, the company went on to blow up. They came to 52Launch hoping to get new packaging and decrease their price per bottle.
the solutions.
After designing and sampling many different packaging types, we settled on the classic Unshrinkit container. In addition, we found a cost-effective chemist to mass produce the formula domestically, then package the product.
the outcome.
Since its creation, Unshrinkit has been featured on Shark Tank, Boston Magazine, The Henry Ford's Innovation Nation, Good Housekeeping, NECN (New England’s News Station), and the gia Global Innovation Awards Home & Housewares Product Design Excellence.
Unshrinkit is currently sold out all platforms and will be back to fulfill demands soon.
