Launching a product and getting it to market is a massive accomplishment on its own, but actually selling a product and scaling it over time is just as big of an undertaking.
In the latest 52 Launch webinar, Natalia Reese of NRG Brand Management breaks down the exact strategies that have led to hundreds of thousands in revenue and multiple production orders.
What Is NRG Brand Management?
NRG Brand Management is an exit strategy for clients of 52 Launch Accelerator Program. When a business owner reaches a point where they can no longer scale and grow their product, whether due to finances, health, time, or any other life circumstance, that's where NRG steps in.
NRG takes over the product's marketing, advertising, sales outreach, and manufacturing, while the business owner still receives royalties on all units sold. Currently, NRG manages a growing portfolio of six SKUs, all operating in the golf and outdoor games space.
The NRG Products
Chute21 reimagines the classic cornhole game as a vertical, collapsible, and lightweight alternative with a glow mode for indoor or nighttime play. It's beach-ready, tailgate-ready, and family-friendly. Created by 11-year-old Tyler Wilcox and his father, it's the kind of product that makes you wonder why it didn't exist sooner.
Dart Linx is a double-sided dartboard, one for traditional cricket darts, and the other for a golf-inspired hole-by-hole game with fairways, greens, and hazards. It's played with razor-sharp darts and self-healing fiber board, which means it holds up over time. It's already a bestseller on Amazon and heading to pro shops and big box stores.
KlockIt Golf is exactly what every frustrated golfer needs: a ball on a tether with an industrial-grade ground screw that lets you practice your swing anywhere, anytime. No chasing balls. No driving to the range. Just reps, wherever you are.
Raven Grip is a magnetic phone and rangefinder holder that fits into any golf cart's standard ball holder. It keeps your phone, GPS, and rangefinder right where you need them and doubles as a phone stand for filming your swing while using KlockIt Golf.
Breeze Caddy is a glove-shaped, battery-powered fan that dries your golf glove between holes. Three air modes, a clip, a divot tool, and a surprisingly loyal customer base in high-humidity regions where golfers play nearly year-round.
The NRG Brand Management Strategy
Managing multiple products across different niches and demographics requires a fully functioning and comprehensive sales system.
Natalia's week is deliberately structured: Content creation gets dedicated days, outreach gets its own days, and warm follow-up and closing calls fill in around it. Here's what that actually looks like in practice:
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Cold outreach and relationship building - Natalia is personally reaching out to golf suppliers, resorts, indoor simulators, and pro shops to build a warm pipeline through LinkedIn, phone calls, and face-to-face networking at trade shows.
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Photo and video production - NRG runs shoots roughly twice a month to generate short-form and long-form content in the right aspect ratios for paid ads and organic social. Everything is intentional, all the way down to the dimensions of every shot.
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Organic and UGC content - Natalia and her team are active on every platform, managing DMs, commenting on relevant posts, and staying embedded in the communities where their customers live.
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Paid advertising - From Meta to Amazon-sponsored listings, paid ads run alongside organic content to keep top-of-funnel awareness steady.
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Trade shows and events - NRG attends trade shows, but makes sure not to blend in with the rest of the booths. "Enter that space with golf products and outdoor products," Natalia said. "That's what makes you different."
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B2B wholesale outreach - Building wholesale programs for retailers and pro shops is a major growth lever. The wins are harder to land, but the volume is worth it.
Listening To The Market: The Raven Grip Redesign
One of the most valuable lessons from this conversation was how NRG approaches product redesigns. Simply, it comes down to listening to customers and adapting to those insights.
Raven Grip's original version had a smaller base and a weaker magnet. As MagSafe technology became standard on iPhones, customer feedback started pointing toward the same thing: stronger hold, better compatibility. So NRG ordered a small test batch for its updated version and watched it sell out in rapid fashion.
The best redesigns aren't dramatic overhauls. Rather, they're small, customer-informed adjustments that meaningfully improve the experience. The key is staying close enough to your customers (through reviews, DMs, and trade show conversations) to hear what they're actually saying.
Why The Exit Strategy Matters
Most product inventors are not marketers, they're problem-solvers. They saw a gap and built something to fill it. But getting from "great product" to "profitable brand" requires a completely different skill set and a completely different time commitment.
That's the real value of NRG's model. Business owners are able to offload everything they can't handle, but still retain upside through a royalty agreement. And your product gets the attention it deserves from people who do this every day.
"Give it to us," Natalia said. "We will put that money in. We will work hard for you and prove to you why we're here for a reason."
What's Next For NRG
NRG is actively looking to acquire more brands from the 52 Launch client pipeline. Beyond that, Natalia wants to build scalable marketing frameworks that Accelerator Program clients can implement early so that if and when they do decide to exit, the infrastructure is already in place.
The vision is clear: make the transition seamless, protect the inventor's upside, and build brands that outlast the people who started them.
Ready to turn your product idea into a reality and get it to market? Contact us today at 52 Launch to get started.