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what we did.

Product

Product Design

Branding

Branding

Strategy

Strategy

Website Design

Website Design

sourcing

Sourcing

Marketing

Marketing

Packaging

Packaging

Raven Grip - The perfect caddy for your golf cart.

 

Raven Grip is an industrial-grade golf cart accessory that’s MagSafe-compatible for phones, rangefinders, and anything else you bring on the course. Raven Grip features 360° rotation to fit any golf cart configuration and also doubles as a phone stand. A top-seller in pro-shops and a must-have for the modern, tech-connected golfer. 

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where we began.

Raven Grip was born out of the idea that there should be an easier way to not lose your rangefinder while on the golf course. The client came to 52 Launch looking to create a golf gadget that would keep your gear close to you and not take up too much space. 

initial designs.

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the challenges.

Between clubs, balls, and tees, golfers already have plenty of stuff in their bags and are always looking for ways to carry less stuff. As a result, our biggest priority during the product development process for Raven Grip was designing a highly functional tool that golfers would find useful while on the course. We knew that Raven Grip needed to feature a magnet strong enough to hold rangefinders and phones, even during bumpy cart rides, as well as contain full rotational in order to serve multiple purposes. 

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the solutions.

By the end of the Accelerator Program, 52 Launch had succeeded in developing an industrial-grade golf cart accessory. Raven Grip features a MagSafe pop socket with 360-degree rotation, plus a metal ring for non-MagSafe devices. 

After selling out of our first batch of units, we re-designed Raven Grip with a larger base and even stronger magnet.

Whether dialing in the yardage for your approach into the green, filming your swing on the range, or watching final round coverage on a Sunday, Raven Grip is the perfect companion.

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the strategies.

Despite its deceptively simple design, Raven Grip is anything but. It's more than just a pop socket, more than just a magnet, and more than just a golf gimmick. 

The magic behind Raven Grip is seeing everything you can do with it, and that philosophy directly informs our sales and marketing strategy. We leverage high-quality videos and graphics to highlight all of Raven Grip's many benefits - we believe that no matter if you're a high-tech or no-tech golfer, Raven Grip offers something for you.

the outcome.

Following the official launch of Raven Grip, the client decided to retire and, as a result, Raven Grip was acquired by NRG Brand Management, a subsidiary of 52 Launch.

Ever since it was first unveiled, Raven Grip has been a consistent top seller. In 2025, we sold more than 20,000 Raven Grip units, bringing in over $520,000 in revenue. During 2026 Q1, we sold more than 10,000 units, including 2,000 over the course of multiple golf trade shows, totaling $250,000+ in revenue. 

Raven Grip is a staple at pro shops, appealing to golfers as a great accessory to add to their golf carts before a round, and is also a favorite for golf fundraiser organizers as a swag bag item.

We currently have plans to design and roll out a 3rd generation Raven Grip with even more features and accessibility.

Raven Grip's far-reaching success is emblematic of the 52 Launch team's ability to take a simple concept and transform it into a multi-functional, high-quality product that is loved by thousands.

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