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Zoe Bernstein Law PLLC & 52Launch

File your trademark with Zoe Bernstein Law - and bring it to life with 52Launch.

Zoe Bernstein and her team protect great brands. 52Launch brings them to market.
Together, we guide entrepreneurs from trademark to revenue.

Meet Your Expert Team

Zoe Bernstein Headshot

Zoe Bernstein

Intellectual Property Attorney • Founder, Zoe Bernstein Law PLLC • Boca Raton, FL

Zoe Bernstein is the founder of Zoe Bernstein Law PLLC and focuses her practice on trademark filings, brand protection, and intellectual property strategy. She helps businesses of all sizes secure and protect their brands through comprehensive trademark searches, federal trademark registrations, enforcement strategies, and portfolio management. With experience across a wide range of industries, Zoe provides practical, cost-effective guidance to help clients build and safeguard valuable trademark rights.

 

Peter Drakulich

Peter Drakulich

Founder • 52 Launch

Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.

 


More about Zoe Bernstein Law PLLC

Zoe Bernstein is the founder of Zoe Bernstein Law PLLC, a boutique intellectual property law firm focused on trademark filings, brand protection, and trademark portfolio management. For more than a decade, Zoe has helped entrepreneurs, startups, growing businesses, and established companies secure and protect their most valuable assets: their brands.

Zoe understands that a trademark is often one of a company's most important business assets. She works closely with clients to develop comprehensive trademark protection strategies, from conducting trademark clearance searches and evaluating risk, to preparing and filing trademark applications, responding to USPTO office actions, enforcing trademark rights, and maintaining trademark portfolios. Her goal is not only to obtain trademark registrations, but to help clients build strong, defensible brands that can grow and thrive for years to come.

Known for her practical advice, responsiveness, and attention to detail, Zoe provides cost-effective legal solutions tailored to each client's unique business objectives. She believes that trademark protection should be proactive, strategic, and accessible, helping clients identify and mitigate risks before they become costly disputes.

Over the course of her career, Zoe has worked with clients across a broad range of industries, including pharmaceuticals, retail, software and technology, food and beverage, dietary and nutritional supplements, pet products, apparel, educational services, non-profit organizations, entertainment, media, and consumer goods. This diverse experience allows her to understand the unique branding challenges faced by businesses in different markets and to provide guidance that is both legally sound and commercially practical.

Clients trust Zoe not only for her legal knowledge, but also for her commitment to providing exceptional client service. She has earned outstanding reviews from clients who value her responsiveness, transparency, strategic thinking, and ability to explain complex trademark issues in a clear and straightforward manner. Many of her clients return year after year as their businesses grow and their trademark portfolios expand.

Whether you are launching a new brand, expanding into new markets, protecting an existing trademark portfolio, or facing a trademark dispute, Zoe Bernstein Law PLLC is committed to helping you secure, protect, and maximize the value of your intellectual property. With more than ten years of experience and a strong track record of successful trademark registrations, Zoe has become a trusted advisor to businesses seeking reliable and effective trademark counsel throughout the United States.

Client Testimonials

Zoe is a phenomenal trademark attorney—thorough, responsive, and incredibly knowledgeable. She guided me through the entire process with clarity and care, making complex legal steps feel manageable and stress-free. Her attention to detail and proactive communication gave me full confidence in every submission. I especially appreciated her transparency around Class 35 and her commitment to keeping costs reasonable. Highly recommend Zoe to anyone seeking expert trademark support with a personal touch!

Patricia

Zoe was outstanding—extremely responsive, knowledgeable, and supportive throughout the process. She took the time to answer all my questions, laid out clear options for moving forward, and even offered to hop on a call to walk me through the details. I felt well-informed and confident in the guidance she provided.

Millicent

I had the pleasure of working with Zoe, and I couldn't be more impressed with her professionalism and expertise as a trademark lawyer. From the start, she was incredibly responsive, addressing all of my questions and concerns with clarity and efficiency. Zoe made the entire process seamless and stress-free, offering excellent guidance every step of the way. Her attention to detail and thorough understanding of trademark law gave me confidence that I was in great hands. She's not only knowledgeable but also a pleasure to work with. Highly recommend Zoe for anyone in need of trademark legal services!

Elliott

Make your Patent Work for You

Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond the patent to bring the product to real users: product development, branding, prototyping, and go-to-market strategy.

5 Things to Know Before Working with a Patent Attorney and Bringing Your Product to Life

1. File Early - The First-to-File System is Critical

The US operates on a first-to-file system, meaning whoever files first gets priority rights. In competitive fields where multiple innovators might be solving the same problem, filing as early as possible becomes crucial for securing your invention rights.

2. Avoid Public Disclosure Traps

You have only 1 year from any public disclosure to file your patent application, or you lose your rights forever. Be extremely careful about presentations, publications, or detailed discussions without NDAs - even university presentations can invalidate your patent rights.

3. Provisional Applications Must Be Detailed

Many inventors underestimate provisional applications, but inadequate descriptions can lead to loss of priority rights. Be as detailed as possible - if you don't adequately describe your invention, you're not entitled to the filing date as your invention date.

4. Understand the 18 to 24 Month Timeline

Expect your first patent office response 18 to 24 months after filing. Rejections are normal: over 90% of applications receive initial rejections. Plan for multiple rounds of responses and amendments during prosecution.

5. Align Patent Strategy with Business Strategy

File patents on innovations that create competitive moats, not just any invention. Focus on high-leverage opportunities that add real value to your company: each patent should be a strategic asset that supports your core value proposition and fundraising goals.

Why Work with a Patent Attorney

and 52 Launch?

Protect Your Idea

Comprehensive patent protection guarantees ownership of your idea and seals your competitive advantage in the market

Turn Patents Into Revenue

Leverage the 52Launch team's expertise to transform your protected ideas into products that sell while you sleep

Partner With Experts

Your idea needs to be both protected and commercialized. By working with a trusted patent attorney and 52Launch you'll unlock a team that can do both. 

End-to-End Collaboration

From early stage idea to product on shelves, we'll be there every step of the way to build a business around your product.


Products Patented

and Developed

eggmazing
Eggmazing Egg Decorator

Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.

KlockItGolf
KlockItGolf

Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.

lava lunch
lava lunch

Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.


Trusted by amazing companies

iPupPee
Chute21_logo
FlavrQ
StackTrax
DRIPKIT
Flora+on+the+Medorah
Vodka+Vault
Trusted by amazing companies
Trusted by amazing companies
Bioactive
Trusted by amazing companies
WineGrasp
BlinkerVest
PanelHook
SkiGripz
StrideCheck
Utensils
Stynkeez logo
Zippie Pulls
BurrFur
Alpha QuickFind
The Neat Net
PuttyKing
Slider Seal
SafeME
ToetalLift
HurtSkurt
MistiBrush
Baby+Ease
SprayErase
Wizzard Wiper Covers
Sunbright Nightlight
Snapistem
FlagnGo
Vital Trio
MyPeacefulMind
Guardeon

Want to Learn More About How We Work?