patent + trademark attorney
Feeney Law Group & 52Launch
File your patent and trademark with Feeney Law Group - and bring them to life with 52Launch.
Alan Feeney and his team protect great brands and ideas. 52Launch brings them to market.
Together, we guide entrepreneurs from protection to profit.
Leadership Profiles

Alan F. Feeney
Registered Patent Attorney • Managing Partner, Director of Trademarks & Branding, Feeney Law Group • New York City, NYMr. Feeney advises clients in patent strategy, portfolio management, patent prosecution, trademark protection, copyright filings, and trade secret matters. Additionally, he regularly advises Wall Street investors for Fortune 500 companies. He has over 25 years of legal experience specializing in intellectual property law and holds an advanced Legal Letter Master (LL.M.) law degree in Intellectual Property Law.

Peter Drakulich
Founder • 52 LaunchProduct development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.
More about Feeney Law Group
Feeney Law Group is an intellectual property firm that works with inventors, entrepreneurs, startups, and established companies on protecting and developing valuable ideas. The firm handles utility and design patents, provisional patent applications, trademarks, copyrights, licensing, and broader IP strategy. For clients developing physical products, its patent practice includes mechanical, industrial, and systems engineering, including experience with components, molded devices, materials, consumer-oriented designs, and other engineered products.
Managing Partner Alan F. Feeney brings more than 25 years of legal experience and advises clients on patent strategy, patent prosecution, portfolio management, trademark protection, licensing, and related intellectual property matters. Alan has drafted more than 100 U.S. patent applications. His practice emphasizes developing an IP strategy around the commercial and competitive value of an invention rather than treating patent filing as an isolated legal task.
A business-first approach to IP is particularly relevant for early-stage inventors who are still determining how to protect and commercialize a product. Feeney Law Group assists with patentability and prior-art analysis, patent drafting and prosecution, design protection, trademarks and branding, licensing, and IP portfolio development. The firm also works with startups on business and commercialization-related issues, with an emphasis on aligning intellectual property decisions with long-term business goals and avoiding unnecessary spending as a company develops.
Connect with Feeney Law Group →5 Things to Know Before Working with a Patent Attorney and Bringing Your Product to Life
1. File Early - The First-to-File System is Critical
The US operates on a first-to-file system, meaning whoever files first gets priority rights. In competitive fields where multiple innovators might be solving the same problem, filing as early as possible becomes crucial for securing your invention rights.
2. Avoid Public Disclosure Traps
You have only 1 year from any public disclosure to file your patent application, or you lose your rights forever. Be extremely careful about presentations, publications, or detailed discussions without NDAs - even university presentations can invalidate your patent rights.
3. Provisional Applications Must Be Detailed
Many inventors underestimate provisional applications, but inadequate descriptions can lead to loss of priority rights. Be as detailed as possible - if you don't adequately describe your invention, you're not entitled to the filing date as your invention date.
4. Understand the 18 to 24 Month Timeline
Expect your first patent office response 18 to 24 months after filing. Rejections are normal: over 90% of applications receive initial rejections. Plan for multiple rounds of responses and amendments during prosecution.
5. Align Patent Strategy with Business Strategy
File patents on innovations that create competitive moats, not just any invention. Focus on high-leverage opportunities that add real value to your company: each patent should be a strategic asset that supports your core value proposition and fundraising goals.
Why Work with a Patent Attorney and 52 Launch?
Comprehensive patent protection guarantees ownership of your idea and seals your competitive advantage in the market
Leverage the 52Launch team's expertise to transform your protected ideas into products that sell while you sleep
Your idea needs to be both protected and commercialized. By working with a trusted patent attorney and 52Launch you'll unlock a team that can do both.
From early stage idea to product on shelves, we'll be there every step of the way to build a business around your product.
Products Patented and Developed
Eggmazing Egg Decorator
Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.
KlockItGolf
Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.
lava lunch
Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.
