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trademark attorney
Indie Law & 52Launch
File your trademark with Indie Law - and bring your brand to life with 52Launch.
Indie Law protects great brands. 52Launch brings them to market.
Together, we guide entrepreneurs from trademark to profit.
Meet Your Expert Team
Joey Vitale
Trademark Lawyer & Founder of Indie Law • Chicago, ILJoey Vitale is an award-winning trademark attorney and internationally renowned speaker. He’s on a mission to give peace of mind to 100,000 entrepreneurs. Joey is the founder of Indie Law, a top-rated trademark law firm that’s helped thousands of business owners protect their brands.
Peter Drakulich
Founder • 52 LaunchProduct development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.
More about Indie Law
As your brand grows, so does the risk of someone copying your name, logo, or idea. One wrong move (or one cease & desist letter from another company) can force a rebrand and cause unnecessary stress.
That’s where working with a Chicago Trademark Lawyer makes a difference. Trademarks protect what you’ve built and give you real ownership over your brand. Indie Law keeps the process simple, clear, and fully done for you, so you can stay focused on growth instead of worrying about what might happen next. All we do is trademarks, which allows us to provide excellent service to inventors at a high volume. We have a success rate of 99.7% and an average client happiness score of 99%.
We help entrepreneurs protect their brands with our signature RAD Method™, a simple, three-step process that keeps things easy and stress-free.
We’ve filed more than 1,500 trademarks and earned hundreds of five-star reviews from clients who now run their businesses with total peace of mind. Our white-glove team handles every detail and keeps you informed from start to finish.
You focus on growing your brand. We’ll make sure it’s protected the right way.
Trademarks Explained: When to File, What It Costs & How to Protect Your Brand
Products Patented and Developed
Eggmazing Egg Decorator
Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.
KlockItGolf
Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.
lava lunch
Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.