patent + trademark attorney
Fresh IP PLC & 52Launch
File your patent and trademark with Fresh IP PLC - and bring them to life with 52Launch.
Michael Anderson and the Fresh IP PLC team protect great brands and ideas. 52Launch brings them to market.
Together, we guide entrepreneurs from protection to profit.
Meet Your Expert Team

Michael Anderson
Patent and Trademark Attorney • Partner • Fresh IP PLC • Los Angeles, CARegistered patent attorney and Ph.D. biochemist advising emerging and established companies on patents, trademarks, and related intellectual property transactions. Experience includes medical technologies, chemistry, biochemistry, and biotechnology. Combines nearly a decade of research experience with legal expertise to help companies protect their innovations and brands.

Peter Drakulich
Founder • 52 LaunchProduct development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.
More about Fresh IP PLC
Fresh IP is a modern intellectual property boutique built around the needs of innovative companies, with a particular focus on startups. Founded in January 2020, the firm combines a collaborative team with a technology-driven approach to deliver strategic IP advice that aligns with clients’ business objectives.
Michael H. Anderson is a partner and registered patent attorney who provides patent prosecution, strategic intellectual property advice, and related transactional support to emerging and mature companies. His scientific background includes nearly a decade as a research scientist, with patent experience spanning chemistry, biochemistry, immunology, genomics, and gene editing. He also maintains an active trademark practice.
For physical product businesses, Fresh IP’s broader team brings experience in consumer and retail goods, mechanical and electrical devices, medical devices, materials science, and industrial designs. The firm handles domestic and international patent and trademark matters, helping clients protect their inventions and brands in U.S. and global markets.
Fresh IP’s support for startups extends beyond legal advice. Its startup program includes reduced fees, mentoring, and fundraising support, reflecting the firm’s emphasis on helping emerging businesses develop and grow.
Connect with Fresh IP PLC →Why Work with a Patent Attorney and 52 Launch?
Comprehensive patent protection guarantees ownership of your idea and seals your competitive advantage in the market
Leverage the 52Launch team's expertise to transform your protected ideas into products that sell while you sleep
Your idea needs to be both protected and commercialized. By working with a trusted patent attorney and 52Launch you'll unlock a team that can do both.
From early stage idea to product on shelves, we'll be there every step of the way to build a business around your product.
Products Patented and Developed
Eggmazing Egg Decorator
Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.
KlockItGolf
Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.
lava lunch
Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.

