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patent + trademark attorney
Bhasin Law PC & 52Launch
File your patent and trademark with Bhasin Law - and bring it to life with 52Launch.
Punita Bhasin protects great brands and ideas. 52Launch brings them to market.
Together, we guide entrepreneurs from protection to profit.
Meet Your Expert Team
Punita Bhasin
Intellectual Property Attorney • Founder, Bhasin Law • Oakley, CAPunita Bhasin is an IP and transactional attorney who helps startups, companies, universities, and inventors protect, commercialize, and strategically manage their innovations. With a Ph.D. in Biophysics and over a decade of patent and contract experience, she brings both legal and scientific depth to patent prosecution, IP strategy, licensing, technology transactions, and due diligence.
Peter Drakulich
Founder • 52 LaunchProduct development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.
More about Bhasin Law
Punita Bhasin is an IP and transactional attorney with over a decade of experience helping startups, individual inventors, small companies, corporation, and universities protect and commercialize their innovations. Her practice spans patent drafting and prosecution, IP strategy, technology transactions, licensing, trademark matters, and IP due diligence for venture capital and M&A transactions.
With a Ph.D. in Biophysics and a legal background in both private practice and in-house roles, Punita brings a practical, science-informed perspective to complex technology and life sciences matters. She has advised clients on a wide range of agreements, including CDAs, MSAs, MTAs, SaaS, AI-vendor, cloud, R&D, joint venture, licensing, and collaboration agreements.
Punita is the Founder and CEO of Bhasin Law Firm, a boutique IP and transactional practice. She is admitted to the State Bar of California and is a USPTO registered patent attorney.
Connect with Bhasin Law →5 Things to Know Before Working with a Patent Practitioner and Bringing Your Product to Life
1. File Early - The First-to-File System is Critical
The US operates on a first-to-file system, meaning whoever files first gets priority rights. In competitive fields where multiple innovators might be solving the same problem, filing as early as possible becomes crucial for securing your invention rights.
2. Avoid Public Disclosure Traps
You have only 1 year from any public disclosure to file your patent application, or you lose your rights forever. Be extremely careful about presentations, publications, or detailed discussions without NDAs - even university presentations can invalidate your patent rights.
3. Provisional Applications Must Be Detailed
Many inventors underestimate provisional applications, but inadequate descriptions can lead to loss of priority rights. Be as detailed as possible - if you don't adequately describe your invention, you're not entitled to the filing date as your invention date.
4. Understand the 18 to 24 Month Timeline
Expect your first patent office response 18 to 24 months after filing. Rejections are normal: over 90% of applications receive initial rejections. Plan for multiple rounds of responses and amendments during prosecution.
5. Align Patent Strategy with Business Strategy
File patents on innovations that create competitive moats, not just any invention. Focus on high-leverage opportunities that add real value to your company: each patent should be a strategic asset that supports your core value proposition and fundraising goals.
Why Work with a Patent Attorney and 52 Launch?
Comprehensive patent protection guarantees ownership of your idea and seals your competitive advantage in the market
Leverage the 52Launch team's expertise to transform your protected ideas into products that sell while you sleep
Your idea needs to be both protected and commercialized. By working with a trusted patent practitioner and 52Launch you'll unlock a team that can do both.
From early stage idea to product on shelves, we'll be there every step of the way to build a business around your product.
Products Patented and Developed
Eggmazing Egg Decorator
Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.
KlockItGolf
Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.
lava lunch
Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.