product development company · Framingham, MA
52Launch logo × Immix Law Group logo

business attorney

Immix Law Group & 52Launch

Develop trademark protection strategy with Immix Law - and bring it to life with 52Launch.

Immix Law helps great brands protect their intellectual property. 52Launch brings them to market.

Together, we guide entrepreneurs from protection to profit.

Immix Law Group logo
the team

Meet Your Expert Team

ATTORNEYGavin Johnson, Corporate, Securities, and Intellectual Property Attorney

Gavin Johnson

Corporate, Securities, and Intellectual Property Attorney • Immix Law Group • Seattle, WA

As a business attorney with entrepreneurial expertise, Gavin represents a large range of clientele across a spectrum of legal needs including startup formation, corporate structure and governance, fundraising and securities, intellectual property, and contract negotiation and execution.

52LAUNCHPeter Drakulich, Founder • 52 Launch

Peter Drakulich

Founder • 52 Launch

Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.

More about Immix Law

Immix Law is a business-focused law firm that advises entrepreneurs and companies throughout the business lifecycle, with services covering intellectual property, corporate transactions, fundraising and securities, contracts, mergers and acquisitions, and other growth-related matters. Its intellectual property practice helps businesses identify and protect valuable assets, develop an initial IP strategy, protect brands and trademarks, structure licensing arrangements, and consider how different forms of intellectual property may apply to a single product.

For founders and early-stage companies, the firm's broader capabilities can be useful when the legal needs surrounding an idea extend beyond intellectual property alone. Immix can assist with issues such as forming and structuring a company and founder equity, raising capital, negotiating agreements, protecting proprietary assets, and developing an IP approach that reflects the company's larger business strategy. The firm emphasizes practical IP guidance for companies that may not yet know which protections are most important or where to begin.

Gavin Johnson has extensive experience working with entrepreneurs and startups on a variety of legal matters. He has practical experience, having founded his own companies, including a Seattle-based law firm, and regularly applies this practical experience and knowledge in advising entrepreneurs. His combination of startup, business, fundraising, contractual, and intellectual property experience allows him to work with founders on a range of issues that can arise while turning an idea into a growing company.

Connect with Immix Law →

Make your Patent Work for You

Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond the patent to bring the product to real users: product development, branding, prototyping, and go-to-market strategy.

the partnership

Why Work with an IP Attorney and 52 Launch?

Protect Your Brand

Comprehensive trademark protection guarantees ownership of your brand assets and seals your place in the market

Turn Trademarks Into Revenue

Leverage the 52Launch team's expertise to transform your protected brand into a business that sells your product while you sleep

Partner With Experts

Your brand needs to be both protected and brought to market. By working with a trusted trademark attorney and 52Launch you'll unlock a team that can do both.

End-to-End Collaboration

From early stage idea to product on shelves, we'll be there every step of the way to build a business around your brand.

Schedule A Call
the proof

Products Protected and Developed

trusted by

Trusted by amazing companies

Want to Learn More About How We Work?

book a consultation