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Immix Law Group & 52Launch

File your intellectual property with Immix Law - and bring it to life with 52Launch.

Gavin Johnson protects great brands. 52Launch brings them to market.
Together, we guide entrepreneurs from protection to profit.

Meet Your Expert Team

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Gavin Johnson

Business & Intellectual Property Attorney • Immix Law Group • Portland, OR

As a business attorney with entrepreneurial expertise, Gavin represents a Large range of clientele across a spectrum of legal needs including startup formation, corporate structure and governance, fundraising and securities, intellectual property, and contract negotiation and execution.

 

Peter Drakulich

Peter Drakulich

Founder • 52 Launch

Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.

 


More about Immix Law

Immix Law is a business-focused law firm that advises entrepreneurs and companies throughout the business lifecycle, with services covering intellectual property, corporate transactions, fundraising and securities, contracts, mergers and acquisitions, and other growth-related matters. Its intellectual property practice helps businesses identify and protect valuable assets, develop an initial IP strategy, protect brands and trademarks, structure licensing arrangements, and consider how different forms of intellectual property may apply to a single product.

For founders and early-stage businesses, the firm's broader capabilities can be useful when the legal needs surrounding an idea extend beyond intellectual property alone. Immix can assist with issues such as forming and structuring a company, raising capital, negotiating agreements, protecting proprietary assets, and developing an IP approach that reflects the company's larger business strategy. The firm emphasizes practical IP guidance for companies that may not yet know which protections are most important or where to begin.

Gavin Johnson in particular has had longstanding involvement with entrepreneurs and the Washington startup community. He has experience advising clients beginning at the concept stage and previously co-founded a Seattle business law firm focused on businesses and entrepreneurs, while also having founded a company of his own. His combination of startup, business, fundraising, contractual, and intellectual property experience allows him to work with founders on a range of issues that can arise while turning an idea into a growing company.

Client Testimonials

"From my experience, this team goes beyond legal expertise, showing genuine care for clients. Their personalized approach, clear communication, and unwavering support make Immix Law my top choice. If you're seeking a legal partner who truly understands and prioritizes your needs, look no further – Immix Law is the team you want on your side."

Christopher Reid

"Immix Law Group is the best. Period. We feel lucky to be clients of this outstanding firm. Over the years, Immix has helped our company with everything from trademarks to privacy policies to guidance on personnel. I highly recommend Jerry Carleton and the Immix Law team."

Dan McManus

"Immix is the place to go for your business law needs! They have an excellent and respectful workplace culture, and their attorneys are smart and trustworthy with excellent communication skills. I've never been more impressed with an entire group of attorneys as I am with Immix."

Karina Miller

Make your Patent Work for You

Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond the patent to bring the product to real users: product development, branding, prototyping, and go-to-market strategy.

5 Things to Know Before Working with a Patent Attorney and Bringing Your Product to Life

1. File Early - The First-to-File System is Critical

The US operates on a first-to-file system, meaning whoever files first gets priority rights. In competitive fields where multiple innovators might be solving the same problem, filing as early as possible becomes crucial for securing your invention rights.

2. Avoid Public Disclosure Traps

You have only 1 year from any public disclosure to file your patent application, or you lose your rights forever. Be extremely careful about presentations, publications, or detailed discussions without NDAs - even university presentations can invalidate your patent rights.

3. Provisional Applications Must Be Detailed

Many inventors underestimate provisional applications, but inadequate descriptions can lead to loss of priority rights. Be as detailed as possible - if you don't adequately describe your invention, you're not entitled to the filing date as your invention date.

4. Understand the 18 to 24 Month Timeline

Expect your first patent office response 18 to 24 months after filing. Rejections are normal: over 90% of applications receive initial rejections. Plan for multiple rounds of responses and amendments during prosecution.

5. Align Patent Strategy with Business Strategy

File patents on innovations that create competitive moats, not just any invention. Focus on high-leverage opportunities that add real value to your company: each patent should be a strategic asset that supports your core value proposition and fundraising goals.

Why Work with a Patent Attorney

and 52 Launch?

Protect Your Idea

Comprehensive patent protection guarantees ownership of your idea and seals your competitive advantage in the market

Turn Patents Into Revenue

Leverage the 52Launch team's expertise to transform your protected ideas into products that sell while you sleep

Partner With Experts

Your idea needs to be both protected and commercialized. By working with a trusted patent attorney and 52Launch you'll unlock a team that can do both. 

End-to-End Collaboration

From early stage idea to product on shelves, we'll be there every step of the way to build a business around your product.


Products Patented

and Developed

eggmazing
Eggmazing Egg Decorator

Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.

KlockItGolf
KlockItGolf

Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.

lava lunch
lava lunch

Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.


Trusted by amazing companies

iPupPee
Chute21_logo
FlavrQ
StackTrax
DRIPKIT
Flora+on+the+Medorah
Vodka+Vault
Trusted by amazing companies
Trusted by amazing companies
Bioactive
Trusted by amazing companies
WineGrasp
BlinkerVest
PanelHook
SkiGripz
StrideCheck
Utensils
Stynkeez logo
Zippie Pulls
BurrFur
Alpha QuickFind
The Neat Net
PuttyKing
Slider Seal
SafeME
ToetalLift
HurtSkurt
MistiBrush
Baby+Ease
SprayErase
Wizzard Wiper Covers
Sunbright Nightlight
Snapistem
FlagnGo
Vital Trio
MyPeacefulMind
Guardeon

Want to Learn More About How We Work?