business attorney
Immix Law Group & 52Launch
Develop trademark protection strategy with Immix Law - and bring it to life with 52Launch.
Immix Law helps great brands protect their intellectual property. 52Launch brings them to market.
Together, we guide entrepreneurs from protection to profit.
Meet Your Expert Team

Gavin Johnson
Corporate, Securities, and Intellectual Property Attorney • Immix Law Group • Seattle, WAAs a business attorney with entrepreneurial expertise, Gavin represents a large range of clientele across a spectrum of legal needs including startup formation, corporate structure and governance, fundraising and securities, intellectual property, and contract negotiation and execution.

Peter Drakulich
Founder • 52 LaunchProduct development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.
More about Immix Law
Immix Law is a business-focused law firm that advises entrepreneurs and companies throughout the business lifecycle, with services covering intellectual property, corporate transactions, fundraising and securities, contracts, mergers and acquisitions, and other growth-related matters. Its intellectual property practice helps businesses identify and protect valuable assets, develop an initial IP strategy, protect brands and trademarks, structure licensing arrangements, and consider how different forms of intellectual property may apply to a single product.
For founders and early-stage companies, the firm's broader capabilities can be useful when the legal needs surrounding an idea extend beyond intellectual property alone. Immix can assist with issues such as forming and structuring a company and founder equity, raising capital, negotiating agreements, protecting proprietary assets, and developing an IP approach that reflects the company's larger business strategy. The firm emphasizes practical IP guidance for companies that may not yet know which protections are most important or where to begin.
Gavin Johnson has extensive experience working with entrepreneurs and startups on a variety of legal matters. He has practical experience, having founded his own companies, including a Seattle-based law firm, and regularly applies this practical experience and knowledge in advising entrepreneurs. His combination of startup, business, fundraising, contractual, and intellectual property experience allows him to work with founders on a range of issues that can arise while turning an idea into a growing company.
Why Work with an IP Attorney and 52 Launch?
Comprehensive trademark protection guarantees ownership of your brand assets and seals your place in the market
Leverage the 52Launch team's expertise to transform your protected brand into a business that sells your product while you sleep
Your brand needs to be both protected and brought to market. By working with a trusted trademark attorney and 52Launch you'll unlock a team that can do both.
From early stage idea to product on shelves, we'll be there every step of the way to build a business around your brand.
Products Protected and Developed
Eggmazing Egg Decorator
Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.
KlockItGolf
Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.
lava lunch
Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.
