what we did.
Product Design
Branding
Strategy
Website Design
Sourcing
Marketing
Packaging
Dart Linx - Where darts meet golf. With two ways to play, Dart Linx is designed for maximum fun no matter which side of the board you're throwing to. Perfect for basements, bars, and competitive game nights.
where we began.
The idea behind Dart Linx was brought to us by Bryan Wilcox and his 11-year-old son, Tyler. Their vision was to create a golf-themed darts game that would serve as an alternative to traditional darts.
initial design.
the challenges.
Being that both golf and darts are high-end sports, we knew that Dart Linx needed to be a premium product offering an elevated experience. This meant designing a high-quality board that’s suitable for everyone from groups of friends all the way up to professional dart players. We understood that without this focus on the board’s materials that we would not be able to reach our target audiences of both golf and dart players, which is exactly why we took such care into the details of this product.
As for the game itself, we knew that the success of Dart Linx relied upon our ability to fuse elements of golf and darts – precision, strategy, risk vs. reward – into one game. It was also important to us that Dart Linx, despite being golf-themed, still maintained the feel of traditional darts so as to make it appealing to competitive darts players and not just golf enthusiasts.
the solutions.
By the end of the Accelerator Program, the 52 Launch team had constructed a beautiful, dual-sided dartboard made out of professional-grade sisal fiber. The finished Dart Linx product features a classic darts setup on one side and a challenging golf course on the other. Players can compete in a round of cricket or 501, then flip the board over and take on nine holes of darts.
No matter if someone is an elite darter or merely a hobbyist, Dart Linx is always a great time.
the strategies.
The business approach behind Dart Linx is geared towards targeting anyone who enjoys playing golf or darts. Dart Linx is perfect for game rooms, basements, man caves, she sheds, dorm rooms, bars, golf course locker rooms, and just about anywhere else games are played. Dart Linx makes a great gift for Father’s Day, graduations, or even as a reward for a successful basement renovation.
Our marketing strategy for Dart Linx entails paid advertising, direct-to-consumer, business-to-business, trade shows, and more. From a paid media standpoint, we target a wide range of age demographics, people who are at golf courses or golf-related events, college areas, as well as people searching for darts-related products.
The primary selling point for Dart Linx is the fact that it includes two great games on one high-quality board, making it an excellent value for any customer.
the outcome.
Upon completion of the product development process, 52 Launch acquired Dart Linx from the client through our NRG Brand Management subsidiary.
Following its official launch, Dart Linx quickly became a fast seller. We sold out of a full container during the 2025 Snowport Holiday Market at Boston Seaport, a 57-day-long event, bringing in more than $300,000 worth of revenue. We also sold more than 50 units during the 2026 Northeast Golf Show and sold nearly 200 units through paid ads during 2026 Q1. In just one month, our marketing campaigns have generated more than 150,000 impressions and a 5-times return on ad spend.
The widespread success of Dart Linx is proof of the 52 Launch team’s ability to not only develop great products, but also bring in significant amounts of revenue. At 52 Launch, we help entrepreneurs take their products to market and get them on the path to long-term growth.
