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Rooney IP, LLC & 52Launch

File your patent and trademark with Rooney IP - and bring them to life with 52Launch.

Kevin Rooney protects great brands and ideas. 52Launch brings them to market.
Together, we guide entrepreneurs from protection to profit.

Meet Your Expert Team

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Kevin Rooney

Registered Patent Attorney • Founder/Managing Director, Rooney IP • Cincinatti, OH

Kevin G. Rooney is a registered patent attorney and the founder of Rooney IP, LLC. He is involved in all facets of the firm’s practice. He has significant expertise on patent and trademark procurement, enforcement, counseling, IP agreements, and strategic planning. Rooney IP's work is centered in the mechanical and electro-mechanical technologies, and the firm is active in trademark procurement and enforcement, as well as copyright matters.

 

Peter Drakulich

Peter Drakulich

Founder • 52 Launch

Product development expert leading a team that has taken dozens of products from idea to viral sensation, retail shelves, and six-figure launch days. Specializes in end-to-end product development from design and prototyping to manufacturing, branding, and go-to-market strategy.

 


More about Rooney IP Law

Kevin was a Patent Examiner at the U.S. Patent and Trademark Office (USPTO) while he obtained his law degree, with honors, at The National Law Center at George Washington University in Washington, D.C. During his time with the USPTO, Kevin examined patent applications covering medical devices, agricultural equipment, games, toys and educational devices. The technologies he has protected for clients include agricultural equipment, automated machinery, printing presses, vehicle systems, medical devices, injection and blow molding, telecommunications equipment, high security locks and electronic access control systems. He was chosen from a select group of Patent Examiners for an extensive detail in the USPTO Office of Legislative and International Affairs. During this detail, Kevin advised the U.S. Trade Representative’s Office on intellectual property aspects of international trade agreements and treaties. With this experience, Kevin is also heavily involved with international patent and trademark matters and the firm has many outstanding IP associates around the world as a result.

For nearly two decades prior to establishing Rooney IP, LLC, Kevin was a partner in a Cincinnati IP boutique law firm where he oversaw one of the largest practices at the firm and held several management roles over the years. During over 30 years of practicing Intellectual Property Law, Kevin has counseled clients on matters spanning a wide spectrum of intellectual property rights. In addition to procuring intellectual property rights, Kevin has extensive involvement in defending the rights of clients against allegations of infringement and enforcing IP rights of individuals and companies/organizations of all sizes. Many clients have commented that they appreciate his straightforward, informed, and honest approach to their IP issues. He takes pride in the ability of his team to be responsive and exceed expectations when addressing the individual intellectual property needs of clients.

Bar Admissions:

The Ohio Bar (1992)

U.S. Patent and Trademark Office (1992)

U.S. District Court Southern District of Ohio (1993)

Education:
The George Washington University National Law Center, Juris Doctor with honors (1992)
University of Cincinnati, Bachelor of Science in Mechanical Engineering (1987)

Professional Affiliations:
The Ohio and Cincinnati Bar Associations
The American and Cincinnati Intellectual Property Law Associations
Past Arbitrator for the Dispute Resolution Services Department of the Council of Better Business Bureaus
Past Adjunct Professor of Patent Law and Procedure at Northern Kentucky University’s Salmon P. Chase College of Law

Client Testimonials

"I've worked with Kevin and his team for over 25 years and couldn't recommed them more highly. They are strategic, reliable and truly understand how to protect and grow innovative businesses."

Craig

"Kevin Rooney is an outstanding Intellectual Property attorney. I should know, he has been my patent counsel for over 30 years. Please stay with me on this review to understand why. I could be the poster child of inventors. I have worked in start-ups, major corporations, and as well as an independent entrepreneur over my 40 year tenure as an inventor.
To date, I have been named on 130+ US patents. The vast majority of these patents have protected the sale of products sold around the world, for which Mr. Rooney has been my counsel. As any patent holder knows, receiving your patent is just the tip of the iceberg in terms of counsel you will need. From the simplest non-disclosure agreement to the most complex license or sale, or even litigation if it comes to that. Rooney IP LLC has the front-line experience and skill to protect your investment. What sets Rooney IP apart from others is that they ask the right questions about your business needs and ambitions and tailor the process and strategy at the level you require.
If you invent anything of value, there will be challenges not only getting the product to market, but maintaining a robust IP strategy that fits your needs and long term goals. Having been exposed to both the corporate world and the independent start-up model, in my career, I have worked with a lot of different patent attorneys. As an inventor in the corporate world, you rarely get to choose what attorney you will use. And you are not involved in any of the more nuanced and complex decisions regarding license, sale enforcement, and litigation. But as an entrepreneur, or independent business you need counsel that is experienced. Rooney IP, as a boutique firm, this means that is all they do. They live and breathe the complex issues of IP law strategy and litigation every day. It makes them sharp, focused and up to date on ever changing laws. He has been through countless litigations and challenges for his clients. This experience is so important, it is vital to shape his focus on the best practices of IP protection."

Warren

Make your Patent Work for You

Securing intellectual property is a key step for innovation - but what happens next? 52 Launch offers a path beyond the patent to bring the product to real users: product development, branding, prototyping, and go-to-market strategy.

5 Things to Know Before Working with a Patent Attorney and Bringing Your Product to Life

1. File Early - The First-to-File System is Critical

The US operates on a first-to-file system, meaning whoever files first gets priority rights. In competitive fields where multiple innovators might be solving the same problem, filing as early as possible becomes crucial for securing your invention rights.

2. Avoid Public Disclosure Traps

You have only 1 year from any public disclosure to file your patent application, or you lose your rights forever. Be extremely careful about presentations, publications, or detailed discussions without NDAs - even university presentations can invalidate your patent rights.

3. Provisional Applications Must Be Detailed

Many inventors underestimate provisional applications, but inadequate descriptions can lead to loss of priority rights. Be as detailed as possible - if you don't adequately describe your invention, you're not entitled to the filing date as your invention date.

4. Understand the 18 to 24 Month Timeline

Expect your first patent office response 18 to 24 months after filing. Rejections are normal: over 90% of applications receive initial rejections. Plan for multiple rounds of responses and amendments during prosecution.

5. Align Patent Strategy with Business Strategy

File patents on innovations that create competitive moats, not just any invention. Focus on high-leverage opportunities that add real value to your company: each patent should be a strategic asset that supports your core value proposition and fundraising goals.

Why Work with a Patent Attorney

and 52 Launch?

Protect Your Idea

Comprehensive patent protection guarantees ownership of your idea and seals your competitive advantage in the market

Turn Patents Into Revenue

Leverage the 52Launch team's expertise to transform your protected ideas into products that sell while you sleep

Partner With Experts

Your idea needs to be both protected and commercialized. By working with a trusted patent attorney and 52Launch you'll unlock a team that can do both. 

End-to-End Collaboration

From early stage idea to product on shelves, we'll be there every step of the way to build a business around your product.


Products Patented

and Developed

eggmazing
Eggmazing Egg Decorator

Transformed a rough 3D model into a patented spinning Easter egg decorator. Overcame complex geometry and electronics challenges to achieve mass production. Result: Over 55 million units sold, featured on CBS, Today Show, USA Today, and in Kardashian Easter celebrations.

KlockItGolf
KlockItGolf

Evolved a homemade prototype (dog leash stake + rope + golf ball) into a professional golf training device. Developed proprietary core technology ensuring the ball stays permanently attached during intense club impacts while maintaining authentic golf ball appearance.

lava lunch
lava lunch

Created for a mother whose children had severe food allergies, this insulated lunch bag with microwavable heat packs keeps food warm for 5 hours. Overcame complex manufacturing challenges by coordinating multiple suppliers for bags, heat packs, and assembly.


Trusted by amazing companies

iPupPee
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FlavrQ
StackTrax
DRIPKIT
Flora+on+the+Medorah
Vodka+Vault
Trusted by amazing companies
Trusted by amazing companies
Bioactive
Trusted by amazing companies
WineGrasp
BlinkerVest
PanelHook
SkiGripz
StrideCheck
Utensils
Stynkeez logo
Zippie Pulls
BurrFur
Alpha QuickFind
The Neat Net
PuttyKing
Slider Seal
SafeME
ToetalLift
HurtSkurt
MistiBrush
Baby+Ease
SprayErase
Wizzard Wiper Covers
Sunbright Nightlight
Snapistem
FlagnGo
Vital Trio
MyPeacefulMind
Guardeon

Want to Learn More About How We Work?