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the entrepreneur's guide to getting a product made.
Articles, podcast episodes, and hard-won lessons on patents, prototyping, manufacturing, branding, and launch. Written by the team that does this work every day, for the inventors who are about to.
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the podcast for people with an idea.
Conversations with inventors, patent attorneys, and manufacturers about what it actually takes to get a product to market.
articles, podcasts, and insights.
MANUFACTURING
What a China Sourcing Trip Actually Looks Like: Inside 52 Launch's Factory Tour
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LEGAL & IP
Intellectual Property Strategies To Grow Your Business
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MANUFACTURING
What Really Happens Between "Product Finished" and "Product Delivered"
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GETTING STARTED
How To Know If Your Product Will Actually Make Money
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GETTING STARTED
The Only Checklist You Need Before Bringing a Product to Market
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PRODUCT DEVELOPMENT
Why AI Can't Tell You What Your Product Actually Costs to Build
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LEGAL & IP
Why AI Can't Replace A Patent Attorney – And Other IP Secrets
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GETTING STARTED
Invention Companies Won't Tell You This: Why "Patentable" Doesn't Mean "Manufacturable"
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MARKETING
How Ecommerce Brands Should Use Organic Social Media To Drive Sales
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GETTING STARTED
Stop Prototyping & Start Proving: The Crucial Step Every Inventor Skips
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LEGAL & IP
Patents vs. Trademarks: An Entrepreneur's Guide to Protecting Your Product
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GETTING STARTED
The #1 Mistake That Kills New Product Businesses
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GETTING STARTED
The Real Reason Investors Pass on Your Product Idea
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PRODUCT STORIES
Introducing Health Hug: Your Partner In Allergy Safety
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LEGAL & IP
IP Strategy for Entrepreneurs: When to Patent, Trademark, and Protect Your Product
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PRODUCT DEVELOPMENT
What Entrepreneurs Need To Know About Using AI In Product Development
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GETTING STARTED
ODM vs. Invention Help Companies: Why Most Great Ideas Never Become Real Products
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LEGAL & IP
Trademarks Explained: When to File, What It Costs, and How to Protect Your Brand
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GETTING STARTED
Why Most Product Ideas Fail Before They Even Launch
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LEGAL & IP
Intellectual Property Fundamentals Entrepreneurs Need Before Launching A Product
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MANUFACTURING
From Idea to Manufacturing-Ready: How To Turn Product Concepts Into Revenue-Generating Businesses
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LEGAL & IP
How The Patent & Trademark Process Works For Entrepreneurs
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PROCESS
The Product Development Lifecycle Explained
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LEGAL & IP
Trademarks 101: What Every Entrepreneur Needs to Know Before Bringing a Product to Market
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MARKETING
The Products That Will Dominate Ecommerce In Summer 2026
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BRANDING
Brand Management Strategies That Drive Sales
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GETTING STARTED
Building Your Entrepreneurial Dream Takes Real Work
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GETTING STARTED
Why Failing Fast Is the Secret to Bringing Your Product Idea to Market
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GETTING STARTED
Why There's Never Been A Better Time To Launch A Product
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DESIGN
What Great Product Design Actually Looks Like
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PRODUCT DEVELOPMENT
How To Use AI As A Tool For Inventions & Products
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GETTING STARTED
How To Pitch Your Product Idea
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GETTING STARTED
What To Know Before Taking Your Product Idea To An Invention Company
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MARKETING
How To Build A Paid Media Strategy That Drives Sales
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MARKETING
How To Execute Your Go-To-Market Strategy
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GETTING STARTED
From Idea to Revenue: Why Owning Your Product Beats A Licensing Deal
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MANUFACTURING
Horizontal Manufacturing: The Product Development Strategy Innovating Businesses
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GETTING STARTED
How To Develop A New Product Idea
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BRANDING
The Importance Of A Strong Brand Identity
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MARKETING
How To Launch A Pet Product In 2026
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GETTING STARTED
Why Going DIY With Your Product Idea Will Only Take You So Far
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GETTING STARTED
Why Your Product Idea Failed Elsewhere – And How To Finally Get It To Market
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PRODUCT STORIES
Golf Products You Didn't Know You Needed
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LEGAL & IP
5 Things To Know About Patenting Your Product
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MARKETING
How To Launch A Product That Beats The Competition
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GETTING STARTED
How To Best Position Your Product & Yourself
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GETTING STARTED
How To Scale A Product In Demand
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PRODUCT DEVELOPMENT
The Truth About Prototyping Your Product Idea
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MANUFACTURING
How To Design For Manufacturing The Right Way
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GETTING STARTED
How to Grow From Break Even to Profits
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GETTING STARTED
How To Launch A Successful Kids Product In 2026
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GETTING STARTED
Having Confidence In Your Product
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MARKETING
Creating the Right Content Strategy for Your Product
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PRODUCT STORIES
How Flippin Your Bird Helped Me Make a Turkey That Finally Didn't Let Me Down... and how you can have one too
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PRODUCT STORIES
Chute 21: The Story Behind Our Game-Changing Tailgate Innovation
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PRODUCT STORIES
Say Hello to Framing Buddy: A New Type of Framing Tool
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PRODUCT STORIES
Say Hello to HandiBru: A New Type of Tool Caddy
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PRODUCT STORIES
Say Hello to Toe911: Designed For More Mobility-Friendly Self-Pedis
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PRODUCT DEVELOPMENT
Custom 3D Prototypes for Startups: Bringing Your Ideas to Life
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LEGAL & IP
Why Patent Filing Services Can Be Crucial for Startups: Protecting Your Innovation
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GETTING STARTED
Bringing a Product to Market: 5 Steps to Launching Your Product Business
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MANUFACTURING
How Do I Manufacture My Product Idea?
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LEGAL & IP
Do I Need a Patent? Pros & Cons
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PRODUCT DEVELOPMENT
S2E6 What is Industrial Design?
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PRODUCT DEVELOPMENT
Prototyping 101
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LEGAL & IP
S2E5 Navigating the Patent Law Jungle
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BRANDING
S2E4 How to Create a Killer Logo From Scratch
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LEGAL & IP
S2E3 How to Get Your Design Patented - The Right Way
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MARKETING
S2E2 If I Started Digital Marketing Today, I'd Do This 2024
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MARKETING
S2E1 How to Survive the Holiday Season as a Business
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GETTING STARTED
S1E35 Having CONFIDENCE in your Product Idea + Funding
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MARKETING
S1E34 Why Content Creation is KEY
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PRODUCT STORIES
S1E33 IMPROVE your Gum Health with GumGenii
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PRODUCT STORIES
S1E32 Improve Your Golf Game with KlockITGolf
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